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Quincy Jones-backed OneOf music NFT platform claims to run with ‘2 million times’ less energy and looks to expand green credentials
MarketWatch • July 7, 2021

The Whitney Houston estate, Doja Cat, John Legend and more have committed to the platform that claims to be ‘greener’ than Ethereum and blockchain competitors and will work with U.N. climate efforts


Originally posted on: marketwatch.com

Musician John Legend and Grammy-winning record producer Quincy Jones attend an event in 2010. GETTY IMAGES FOR INTERSCOPE


OneOf, the “green” nonfungible token platform built for the music community and backed by producing phenomenon Quincy Jones and others, has been tapped as the preferred NFT partner by the Right Here, Right Now Global Climate Alliance.


The Right Here, Right Now initiative works with United Nations Human Rights to advocate for action to protect vulnerable people around the world suffering from the effects of climate change, including flooding and severe storms


So far, the partnership appears to be a pledge from OneOf for partial proceeds from the sale of its music NFTs to be given to the Right Here, Right Now effort, according to a release published Wednesday. The advocacy group says its climate change pledge is aligned with the Paris accord and the U.N. 2030 sustainable development goals. Each artist that partners with OneOf will also have the option to design NFTs to directly benefit Right Here, Right Now and United Nations Human Rights. 


In May, OneOf revealed more about its NFT platform, which operates on the non-profit Tezos Foundation blockchain protocol. OneOf said then it launched with $63 million in seed money. It has also said it will filter some of its proceedings to artist charity picks.


OneOf says its primary mission is to be the leading blockchain technology platform committed to environmental sustainability, while connecting artists and mainstream music fans — rather than collectors — who want NFTs. In addition to Jones, an investor and artist on the platform, major names so far committed include the late Whitney Houston, John Legend, Doja Cat and H.E.R., the company says.


As for those environmental credentials, the OneOf platform claims that it requires over 2 million times less energy than minting an NFT on platforms such as Ethereum. Minting an NFT on OneOf takes the energy equivalent of sending out a tweet, compared to the 3.6 days of average household electricity used by most platforms built on Ethereum, OneOf claims.


Read: Sotheby’s will accept bitcoin or ether for $15 million diamond sale

No doubt, the energy consumption of bitcoin BTCUSD, -1.12%, Ethereum and other proof of work-based blockchain networks has drawn greater scrutiny in recent months.


Some estimates from the University of Cambridge place bitcoin’s current annual energy consumption at 130TWh, a continuous draw of 15 gigawatts of electricity. If bitcoin were a country, its annual energy consumption would place it between the mid-sized countries of Ukraine and Argentina, the researchers say. Some estimates of Ethereum’s annual energy consumption place it at around 26TWh, a draw of 3 gigawatts, comparable to Ecuador, a country of 17 million people.


By contrast, the energy used annually by validators of the Tezos network is estimated in the range of 60MWh, a continuous draw of roughly 7 kilowatts. That is according to Tezos’s own claim.


Lin Dai, a OneOf co-founder and the platform CEO, previously was involved in the launch of TAP Network, a blockchain tech company that worked with Warner Music Group WMG, +3.33%, Uber UBER, -4.17% and other clients, Variety reports.


“Blockchain has the ability to democratize ownership and bring economic empowerment to both artists and fans,” Dai said at the time of the May launch. “We are building a technology company with an artist-first ethos and eco-conscious mission to help introduce hundreds of millions of non-crypto native users to blockchain through easy and exciting use cases such as NFTs,” he said.


In May, the OneOf platform said it would operate with “$0 minting costs” for artists and its NFTs could cost as little as $5 “or even free.”

Other artists associated with the platform, at least as of the May announcement, include Jacob Collier, Kid Laroi, Charlie Puth, G-Easy, TLC, Alesso and Aurora.

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Additional Recent News

By RHRN News December 10, 2025
United Nations Human Rights, Saïd Business School, University of Oxford, and the Right Here, Right Now Global Climate Alliance Announce Multi-Year Plan to Host the Global Youth Climate Summit at Oxford on UN World Environment Day  Geneva, Switzerland – 10 December 2025 – On UN Human Rights Day, the Office of the United Nations High Commissioner for Human Rights (UN Human Rights), Saïd Business School, University of Oxford (Oxford Saïd), and the Right Here, Right Now Global Climate Alliance (RHRN) announced a multi-year plan to host the Right Here, Right Now Global Youth Climate Summit annually on UN World Environment Day (5 June). The annual Summit will be jointly hosted by Oxford Saïd and UN Human Rights, with co-hosting support from leading universities worldwide, including the University of Colorado Boulder. The Summit will convene young leaders, scholars, policymakers, educators, and innovators to advance human rights-based climate solutions. “Climate change is already harming the rights of millions of people - and young people refuse to accept a future defined by loss and injustice,” said Astrid van Genderen Stort, Chief of External Engagement and Partnerships at UN Human Rights. “This annual summit seeks to support youth voices in shaping the policies, technologies, and decisions that will define our shared future.” The multi-year initiative establishes Oxford Saïd as the annual home of the RHRN Global Youth Climate Summit, positioning it as a central, youth- and university-driven pillar of the wider RHRN Global Climate Alliance ecosystem. The summit will serve as a touchpoint for collaboration and capacity-building related to human rights-based climate action across campuses and communities around the world. “At Oxford Saïd, we believe education is the catalyst for lasting change,” said Josephine Fawkes, Director of Global Inclusion and Youth Education, Saïd Business School. “The Right Here, Right Now Global Youth Climate Summit convenes young leaders from across the globe, offering a growing platform where they can learn from one another, develop bold solutions, and turn inspiration into action. Their shared commitment and collective power will shape the future of our planet - and we are proud to help elevate their voices.” “Around the world, young people are rising - organizing, innovating, and refusing to accept a future defined by crisis. This summit is a powerful reminder that when institutions genuinely support young people through action, trust and access – they help turn potential into leadership. By aligning with youth voices, Oxford Saïd, UN Human Rights, and the RHRN Global Climate Alliance are creating the conditions for us to lead with purpose and build the future we all deserve,” says Aniba Khan, winner of Oxford Saïd Climate Change Challenge 2023 and an active participant of the RHRN Global Youth Climate Summit 2025. The theme for the 2026 RHRN Global Youth Climate Summit focuses on ensuring climate technologies for mitigation and adaptation are aligned with human rights obligations. It also focusses on developing the tools needed to ensure a just transition to sustainable economies and societies that uphold human rights. The Summit will explore the human rights risks and opportunities of current and emerging technologies like renewable energy systems, resilient infrastructure, data and early-warning tools, and AI in the context of climate action and identify strategies to ensure these risks are mitigated and human rights are upheld. The Summit will be hybrid, hosted physically at Oxford Saïd and livestreamed globally, enabling broad participation while limiting travel and associated environmental impacts. Young people from 12 regions will contribute through dialogues, case studies, and presentations on the intersection of climate change, human rights, and climate technology, highlighting scalable solutions that strengthen resilience and protect communities on the front lines. “This renewed commitment by Saïd Business School builds directly on the success of our inaugural Right Here, Right Now Global Youth Climate Summit last June, which engaged participants from 55 countries,” said David Clark, Founder of the Right Here, Right Now Global Climate Alliance. “Oxford Saïd’s leadership and steadfast support for youth-led climate justice have been invaluable, and I am deeply grateful for their partnership. Together with UN Human Rights, we are working to support youths in advancing transformative change for people and planet.” ABOUT Right Here, Right Now Global Climate Alliance Launched at COP26 with global partner UN Human Rights, the Right Here, Right Now Global Climate Alliance seeks to place human rights at the center of global climate decision-making. The Alliance brings together universities, youth, policymakers, scientists, technologists, cultural leaders, and media organizations to advance human rights-based climate solutions through summits, education, and global engagement programmes. UN Human Rights UN Human Rights represents the world’s commitment to protecting and promoting human rights for all. Climate change poses an urgent threat to rights including food, water, health, housing, culture, and life itself. The Office works to advance climate action that is grounded in human rights and support the central role of those most affected by climate change - including youth, Indigenous peoples, women, and marginalized communities - in global climate responses. Saïd Business School, University of Oxford Saïd Business School at the University of Oxford is a vibrant and innovative business school, embedded within a 900-year-old world leading university. It creates programmes and ideas that have global impact and reach, and educates educate leaders, change makers and innovators across every industry and sector. The School´s groundbreaking research and exceptional teaching transforms individuals, who transform businesses, which transforms the world. Saïd Business School´s focus is to create impact from within. University of Colorado Boulder The University of Colorado Boulder is Colorado’s leading public research university, transforming lives since 1876. Home to five Nobel Laureates and world-renowned atmospheric and geological sciences research, CU Boulder’s vision is to transform lives in service to a just and sustainable world. CU Boulder hosted the inaugural Right Here, Right Now Global Climate Summit with UN Human Rights in 2022 and is proud to support the upcoming RHRN Global Youth Summit through its Conference on World Affairs, Buckley Center for Sustainability Education and Center for African & African American Studies (The CAAAS | The Cause).
By UN Human Rights, Oxford University, Right Here, Right Now Global Climate Alliance, International Universities Climate Alliance July 3, 2025
Joint Statement from United Nations Human Rights, the University of Oxford, the International Universities Climate Alliance, and the Right Here, Right Now Global Climate Alliance
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